4 articles Articles posted in Doing business in Brazil

Top 3 tips to manage the challenges of starting a business in Brazil

Brazil represents both opportunity and challenge.  You have to manage the challenges to realize the opportunity, that’s the deal.  So, how do foreign startups manage when the odds are stacked against them?  In a couple of words: “jeitinho brasileiro”. I’d translate this as finding shortcuts. Brazil is bureaucratic, complication and sometimes very frustrating.  Here is some practical advice for those thinking of starting businesses in Brazil from abroad: 1) Get good local partners. A good …

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Top 5 tips to close a deal with a Brazilian company

As a foreigner, it’s relatively easy to get a foot in the door as Brazilians are curious and friendly. However, closing a deal is difficult and it requires a different approach compared with the US or Northern Europe. 1) Get introduced.  Getting introduced to the decision maker from someone they know and trust is very important.  Brazil is highly social and connections count double.  In case, you have no mutual contacts, try using LinkedIn and …

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Innovating in Brazil versus cloning a known model

There are a few notable examples of foreign internet entrepreneurs who are innovating in Brazil including Baby.com.br and Vostu.com. Baby was started by a couple of MBAs from Harvard and Wharton who couldn’t find diapers in Rio de Janeiro on a trip in 2010. They pitched the idea to Ron Conway and Monashees and are on the way to building an interesting business. Vostu also started as an idea at Harvard University that achieved early success with games …

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16 reasons why “doing business” is different in Brazil

Doing business in Brazil is different from US.  Here are a few of the ways in which it is different. More form filling and bureaucracy. Lower customer service across across all services industries. Lower trust in general. Less competition in many areas of technology. Higher importance of social network (introductions from a mutual contact, name dropping) -> often harder to close deals as a foreigner. Longer meetings (initial 20 minute chitchat) Longer lead times for …

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